SEO Specialist

Responsibilities

• Implement SEO improvements to increase qualified organic traffic and lead generation.
• Conduct keyword research and identify commercial search opportunities across services, sectors and UK locations.
• Carry out technical SEO audits, identify issues and work with developers to resolve them.
• Optimise website structure, service pages, landing pages, metadata and internal linking.
• Write, edit and optimise SEO content based on search intent and business priorities.
• Create and optimise new service, sector and location-specific landing pages.
• Monitor website performance using Google Search Console, GA4 and SEO tools.
• Analyse organic leads, conversion rates, traffic and keyword rankings.
• Identify reasons for traffic or ranking declines and implement improvements.
• Improve existing content to increase relevance, search visibility and conversion rates.

Requirements

• Proven hands-on SEO experience with clear examples of your contribution and measurable results.
• Practical experience generating organic traffic and leads through SEO.
• Strong understanding of technical SEO, on-page optimisation, keyword research and internal linking.
• Hands-on proficiency in Google Search Console, GA4 and SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Practical experience with WordPress.
• Good understanding of commercial search intent and conversion-focused content.
• Strong writing, editing and analytical skills.
• Ability to prioritise tasks, meet deadlines and take responsibility for the results of your work.

Benefits

• Casual dress
• Company pension
• On-site parking
• Free parking
• 20 days' annual leave plus bank holidays
• One day per week working from home after successfully completing probation