SEO & GEO Manager m/f/d

Responsibilities

• Develop and execute global SEO & GEO strategies to drive organic traffic, revenue and visibility across search engines and AI platforms
• Lead Victorinox.com towards AI agent readiness
• Initiate and manage technical SEO projects, including page speed, structured data, schema markup and canonicals
• Monitor and optimize organic search and AI visibility using relevant analytics tools, continuously improving KPIs and tracking
• Conduct keyword-, entity- and competitor research to identify trends, quick wins and long-term growth opportunities
• Act as the in-house expert for organic and AI search
• Close collaboration with content, development, UX, marketing and local markets
• Stay up to date with search algorithm developments, AI search trends and emerging optimization techniques
• Drive new initiatives in areas such as Social SEO and Marketplace SEO

Requirements

• Degree in Marketing, Business Management or a related field
• Several years of hands-on experience in content and technical SEO, ideally within an international e-commerce environment
• Proven track record in improving organic search performance (visibility, traffic, E-Commerce revenue) and experience with AI-powered and generative search
• Strong understanding of complex, multilingual, international websites and e-commerce environments
• Proficiency with analytics tools such as Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4 and Similarweb
• Strong technical knowledge and a solid understanding of frontend web technologies
• Experience in strategy development, project management and working with agencies and cross-functional teams
• Strong analytical and presentation skills combined with a proactive, solution-oriented and hands-on approach

Preferred

• Knowledge of BigQuery, Power BI, Tableau and Looker is an advantage

Benefits

• A dynamic and international working environment with plenty of creative freedom and ownership
• 25 days of annual leave plus Bank Holidays
• Competitive compensation and benefits, including private medical insurance, life insurance and a health cashback plan
• 30% employee discount in Victorinox stores worldwide
• Continuous learning and development opportunities, including in-house training and support for further external training
• A unique, family-oriented company culture built on strong values and long-term, sustainable thinking