SEO Apprentice

Responsibilities

• Keyword research- using tools such as Semrush and Google Keyword Planner to understand what customers are searching for and identify opportunities for new content
• Content planning - helping create search briefs for our Content Team, identifying target keywords, questions and topics that pages should cover
• On-page SEO - supporting improvements to page titles, meta descriptions, headings, image alt text and internal links
• Content optimisation - helping refresh existing website content to ensure it remains accurate, useful and competitive
• Technical SEO - learning how to monitor website health, identify issues and support website launches and changes
• SEO reporting - helping analyse organic performance using tools such as Google Analytics 4 and Google Search Console and turning data into clear, simple insights
• Competitor research - keeping an eye on what other cruise companies are doing online and identifying opportunities for Fred. Olsen
• Team collaboration - working with colleagues across Marketing, Content, UX, Product, Brand and Development
• Digital marketing - developing a broader understanding of areas such as email, paid media, social media, content and brand marketing
• AI in marketing - learning how to use AI tools appropriately for research and drafting, while applying your own judgement and fact-checking anything produced

Requirements

• GCSE Grade 4/C or above in English and Maths, or equivalent, or be willing to work towards Functional Skills Level 2
• Confidence using Microsoft Office, particularly Excel
• Strong written English and excellent attention to detail
• An interest in digital marketing, websites, content and search engines
• Good organisational and time-management skills
• A methodical approach and an interest in working with data
• The confidence to ask questions and take on feedback
• A genuine curiosity about how things work and a willingness to learn
• The ability to work effectively as part of a small team

Preferred

• An interest in travel, cruising or the wider holiday industry, or have experience running a website, blog, online shop or social media channel.

Benefits

• Benefits: AXA Health medical, Life Assurance, discounted holidays and cruises plus retail discounts and cash back incentives through our Boost Benefits scheme
• Fred. Olsen Cruise Lines offer a wide range of benefits including Axa Health medical, Life Assurance, enhanced maternity and paternity pay, discounted holidays and cruises, plus retail discounts and cash back incentives through our Boost Benefits scheme.