AEO / GEO Marketing Manager

Responsibilities

• Define and run the AEO strategy, including reporting and execution, to ensure LLMs and search engines describe ClassPass accurately and use approved positioning
• Monitor how AI platforms and search engines talk about ClassPass, flag inaccuracies and drive fixes
• Build reporting that ties AEO work to business outcomes, even where attribution is unclear
• Own the content strategy, calendar and execution for consumer and partner audiences, building scalable systems to produce content and continually improving the process to support new content types
• Own app store optimization strategy, reporting and execution
• Drive the off-site and organic social AI strategy, partnering with internal teams for execution
• Lead go-to-market strategy and execution for business initiatives
• Build new internal processes for net-new workstreams as needed, and coordinate across all internal teams

Requirements

• 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
• Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
• Experience with enterprise sized sites with millions of pages
• Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
• Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
• Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
• Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams

Preferred

• technical SEO experience
• programmatic SEO experience