Senior Strategist - Paid Search

Responsibilities

• The Channel Owner: You will be the primary Channel Owner for complex accounts, taking full, proud responsibility for the end-to-end client lifecycle.
• Quality Assurance: You'll provide QA oversight across your portfolio, making sure our output meets Impression's high standards before it reaches the client.
• Long-Term Roadmapping: You'll create, maintain, and adapt channel strategies for up to 12-month cycles, ensuring your accounts are always moving toward a long-term vision of innovation and growth.
• Strategic Reporting: You will elevate reporting from simple data extraction to a compelling commercial narrative, delivering effective insights during your business reviews.
• Escalation Management: With our full support, you will confidently navigate client escalations when necessary, diagnosing performance issues and steering accounts back to health.
• Service Shaping: We value your voice. You’ll actively contribute to the evolution of the department, identifying process improvements and helping us define what our "best-in-class" service looks like.
• Proactive Expansion: You will proactively spot and flag growth opportunities, strategising ways to scale client investment and increase our commercial footprint.
• Pitching & Acquisition: You will help drive agency growth by producing pitching materials and joining us to win exciting new enterprise business.
• Orchestration & Delegation: You will effectively plan tasks, delegating work through the delivery team based on available resources.
• People Mentorship: As a thought leader in your field, you will coach junior team members to adopt your experimentation-led mindset. You'll share your work and, at times, help to upskill the whole department by leveraging your experience and client examples to showcase what’s worked well.

Requirements

• Technical Mastery: You will drive results through technology, moving beyond standard platform levers to implement advanced solutions (like custom scripting, feed engineering, offline conversion tracking, and value-based bidding).
• Challenging Best Practice: You will actively question platform defaults and legacy industry norms, designing and executing rigorous experimentation roadmaps to uncover those incremental performance gains.
• Algorithmic Advantage: You will act as the architect of the data going into the platforms, ensuring smart bidding algorithms are trained on the most sophisticated, commercially valuable business data available.
• The Channel Owner: You will be the primary Channel Owner for complex accounts, taking full, proud responsibility for the end-to-end client lifecycle.
• Quality Assurance: You'll provide QA oversight across your portfolio, making sure our output meets Impression's high standards before it reaches the client.
• Long-Term Roadmapping: You'll create, maintain, and adapt channel strategies for up to 12-month cycles, ensuring your accounts are always moving toward a long-term vision of innovation and growth.
• Strategic Reporting: You will elevate reporting from simple data extraction to a compelling commercial narrative, delivering effective insights during your business reviews.
• Escalation Management: With our full support, you will confidently navigate client escalations when necessary, diagnosing performance issues and steering accounts back to health.
• Service Shaping: We value your voice. You’ll actively contribute to the evolution of the department, identifying process improvements and helping us define what our "best-in-class" service looks like.
• Proactive Expansion: You will proactively spot and flag growth opportunities, strategising ways to scale client investment and increase our commercial footprint.

Benefits

• See our: Impression's Benefits Booklet to find out more
• we offer many benefits, including a 4.5-day working week, flexible hybrid working options, and enhanced leave, to name a few.