Paid Search Media Buyer (eCommerce)

Responsibilities

• Own paid search strategy and execution for eCommerce clients, with Google as the primary channel
• Build and manage Search, Shopping, and Performance Max campaigns
• Keep product feeds and Merchant Center healthy: titles, attributes, custom labels, disapprovals
• Scale budgets across a portfolio spending $150K to $250K+ a month
• Mine search terms, manage brand vs. non-brand, and protect brand spend
• Set bidding strategies that hold up when conversions are fewer and order values are high
• Plan around launches, drops, sales, and seasonal peaks
• Diagnose the full picture: is it the campaign, the feed, the price, the product page, or the season?
• Join client calls, present search results and plans, and work closely with our account managers, who own the client relationship

Requirements

• You’ve scaled search for eCommerce: You’ve managed Google Ads with real spend and can show results (ROAS, CPA, revenue, new customer revenue)
• You’ve worked on fashion, jewelry, apparel, or other high AOV brands
• You know Shopping and PMax inside out
• You’ve fixed a messy feed and watched performance move because of it
• You can explain why PMax is spending where it is, and what you’d do about it
• You know when to let automation run and when to take control back
• You look at margin, AOV, and new vs. returning customers, not only platform ROAS
• You’re comfortable in GA4 and Shopify, and you know attribution is never perfect
• You can tell when a product page or pricing issue is the real problem
• You’re a strategist, not a robot

Preferred

• Bonus: you’ve run search for a luxury or premium brand