Senior SEO Specialist

Responsibilities

• Youd lead SEO strategy and delivery on your accounts, reporting to our SEO Team Lead.
• Youd work largely independently, with regular client contact, and mentor the Specialists and Executives in the team.
• Your job is to make sure the SEO on your accounts is technically sound, data-driven and clearly tied to what each client needs from it (visibility, traffic and the revenue or leads that follow).
• Leading the SEO strategy and delivery on your accounts. That means turning each clients goals into a plan with clear milestones and KPIs, running the technical audits, keyword research and opportunity analysis that shape it, and reading the performance data to decide what to change.
• Youd report back on what changed, why, and what were doing next, and with support, take a growing lead in weekly client calls and QSRs.
• Lead or contribute to our bigger technical projects (site migrations, large-scale audits, international SEO, Core Web Vitals).
• Search is changing faster than it has in years. We want someone who follows how AI answers are reshaping it (ChatGPT, Google AI Overviews) and turns that into recommendations for clients.
• Mentor, coach, proof and peer review work for our Specialists and Executives, and help build the templates, SOPs and quality checks that make good work repeatable.
• Build a reputation for your expertise inside and outside Liberty (lunch and learns, blogs, webinars).
• Bring channel insight and evidence to pitches, renewals and proposals, and spot where a client would benefit from more of what we do.

Requirements

• Youve worked as part of an SEO team in an agency and been judged on client outcomes (KPIs, account performance and business impact).
• Youve probably been at an agency of 20 to 100+ people with SEO, content,digital PR, paid media and social on the services list, or a specialist search agency of a similar size.
• Youve led the SEO strategy and delivery on multiple accounts at once, and grown their organic performance.
• Your technical SEO is strong. You can run a thorough audit, prioritise what matters and see fixes through with a clients developers.
• Youre comfortable talking to clients regularly, explaining your results and recommendations and answering questions on your approach.
• You can talk about SEO performance in commercial terms (revenue, leads, conversions) as well as rankings and traffic.
• Youve worked in at least one of ecommerce, B2B lead generation, beauty and wellbeing, or financial services, either client side or agency.

Preferred

• Follow how AI answers are reshaping SEO (ChatGPT, Google AI Overviews) and turn that into recommendations for clients.

Benefits

• 36 days off a year (25 holiday, bank holidays and Christmas closure)
• Private healthcare
• Perkbox
• One day a week in the Cardiff office if youre commutable, quarterly visits if youre remotely based