Senior Performance Marketing Manager (Paid Social)

Responsibilities

• Own Paid Social as a channel: set the vision, define the road map, allocate budget, and report on performance to leadership.
• Bring our credit card product to market through paid social: build the campaign strategy, creative approach, and measurement framework for a major product launch.
• Architect full-funnel structures across Meta, TikTok and LinkedIn - awareness, prospecting, lead capture, re-targeting, and conversion - with clear success metrics, audience hand-offs, and frequency management at each stage.
• Manage multi-product overlap: flexi-loans, credit cards, and other products share audiences but serve different customer needs.
• Expand audience reach through content-led lead capture campaigns targeting out-of-market prospects to fuel top-of-funnel growth.
• Scale into new platforms where there's genuine opportunity; we’ve validated a significant opportunity on TikTok, but other platforms such as Linkedin and Youtube Shorts remain largely untapped.
• Develop creative that actually stands out: paid social in financial services is full of generic stock imagery and safe messaging. We want you to push beyond that, finding the concepts, formats, and creators that people actually notice.
• Make a significant investment in video and influencer marketing: build relationships with creators who can speak authentically about business finance, and develop a pipeline that delivers volume without it becoming generic.
• Build a testing framework that connects creative concepts to commercial outcomes
• Partner with the Brand team to make sure performance and brand creative reinforce each other rather than pulling in different directions.

Requirements

• Mechanically curious: You understand why platforms work the way they do, stay updated on algorithmic changes, and have an industry network for shared learning.
• High-initiative: You define experiments, draft business cases, and drive projects forward without waiting for explicit briefs.
• Analytically self-sufficient: You pull your own data, build your own performance views, and think in terms of CLTV, ROI, and marginal returns.
• AI-native: You already use AI tools meaningfully in your work - whether for creative analysis, reporting, workflow automation, or something we haven't thought of.
• Commercially minded: You care about profitable customer acquisition and lifetime value.
• What You Bring:
• Proven track record of scaling paid social budgets based on measured commercial performance.
• Deep campaign architecture expertise on Meta (bidding strategies, audience signals, and creative interaction).
• Experience with multi-product, multi-market and value-based bidding models.
• Strategic creative capability connecting concepts to commercial hypotheses.

Preferred

• B2B paid social experience (or strong analytical background in B2C).
• Experience managing or coaching junior team members.
• Fluency in measurement and incrementality (conversion lift studies, holdout methodologies, and incremental value).
• Hands-on experience with TikTok advertising at scale.
• Fintech or financial services background.