iwoca logo

iwoca

Brand · Financial Services

4.7

Company overview

iwoca was founded to expand possibilities for small businesses.At iwoca, we believe finance should feel like a superpower, not a headache. That’s why our founders, Christoph and James, decided to create a solution custom-built for small businesses. One that strips out the hassle, gets to know what each business needs, and looks for opportunities rather than problems. One that provides access to finance where and when your business needs it.Our partner integrations and our Lending API mean we can provide access to finance where and when small businesses need it. Our award winning credit risk engine help us make faster, more accurate credit decisions built around the performance of the business.Since 2012, we’ve made funding available to over 100,000 businesses, from cafés to car dealers, salons to solicitors. But we’ve only just started. Our mission is to fund one million small businesses.
Founded in 2012
London, England, GBR
581 employees (18 in marketing)
96% recommend to a friend
93% positive business outlook

Salaries

Typical salary range

£50,000 – £80,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +25.5% year over year

Funding

Total funding

$1.5B

Last raise

$257.5M

Debt Financing, 2 years ago

Funding history

Nov 2024

Debt Financing Iwoca · $257.5M

May 2024

Debt Financing Iwoca · $339.2M

Oct 2023

Debt Financing Iwoca · $244.2M

Feb 2023

Debt Financing Iwoca · $55.7M

Aug 2020

Debt Financing Iwoca · $130.8M

Feb 2020

Debt Financing Iwoca · $110M

Audience

Monthly website visitors
273.6K
Month over month+10.9%
Quarter over quarter+20.9%
Top sourceDirect (58.1%)
Ad budget per month$71.2K
Average search rank39.2
Traffic source mix
Direct
58.1%
Search
35.5%
Referral
4.9%
Paid referral
0.8%
Social
0.6%

LinkedIn followers

Follower count and growth

Total followers

40.1K

12-mo growth

+11.3%

Monthly growth

+2.1%

News

Links