Responsibilities

• Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads.
• Set up each channel from scratch - KPIs, measurement infrastructure, budget - and own performance end-to-end
• Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn't.
• Act as project lead for each new channel launch - coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation.
• Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers
• Own the commercial relationships end-to-end: negotiation, execution, and performance accountability
• Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads.
• Test relentlessly: if a variant doesn't win, learn and move on - the roadmap is never short of ideas to try next
• Use tools like Google Analytics, heatmapping tools, and A/B testing platforms to support and confirm your findings.
• Work with design and copywriter to ship page iterations fast, informed by data rather than opinion.

Requirements

• Demonstrates curiosity to use and learn more about AI tools. You’ll already be comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use.
• 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate).
• Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations.
• Experience designing and running A/B tests, with a solid understanding of test design and statistical significance.
• A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet.
• Fluent in German (required – essential for the DE market, publisher relationships, and creative work).
• Fluent in English (company working language).

Preferred

• Experience in fintech, lending, or another regulated industry.
• Familiarity with offline attribution modelling.
• Experience working with or managing external media partners and publishers.

Benefits

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.