Marketing Acquisition Lead - Credit Compass

London, UK (Hybrid)

£60K/yr – £90K/yrSenior Level6+ years expFull time

Posted 7 days ago

Job Summary

Own and scale paid channels across existing platforms, launch new channels, define target segments, craft and test messaging, improve conversion, and build a test-and-learn growth engine while collaborating with retention to inform product evolution.

  • Scale and optimise paid channels across Meta, Google and TikTok and test new audiences
  • Run experiments to define segments and growth levers for Credit Compass
  • Align messaging and landing pages with real customer behaviour and feed insights back to product

Job Description

Responsibilities

  • Scale our existing paid channels. Meta, Google and TikTok are already working - take them further by testing new audiences, creative and landing pages, and pushing efficient growth.
  • Launch new channels from scratch , across paid search and social, referrals, affiliates and partner distribution, with a focus on learning what scales and what doesn't.
  • Define the right customer segments for Credit Compass , designing and running experiments that reveal which businesses find long-term value and come back regularly.
  • Connect the right message to the right audience , writing and testing ad and landing-page copy, validating our messaging matrix and iterating based on real customer behaviour.
  • Improve conversion from existing demand , testing ways to turn low-performing organic pages and existing iwoca traffic into engaged Credit Compass users.
  • Build a test-and-learn growth engine: set clear hypotheses, run A/B tests, analyse results and turn insights into repeatable acquisition strategies.
  • Work closely with retention teams to feed learnings back into the product and help shape how Credit Compass evolves.

Requirements

  • 6 years plus experience in an acquisition or growth marketing role , ideally in a startup, scale-up, or new venture with a strong analytical culture.
  • Autonomous and execution-focused , able to define experiments, launch tests, and move work forward without waiting for perfect briefs or constant oversight.
  • Experimentation experience , including designing A/B tests, interpreting results, and making decisions in the presence of noisy or imperfect data.
  • Data-literate and numerate , comfortable reading dashboards, questioning results that don’t make sense, and using data to guide decisions (SQL not required).
  • Analytical mindset , with a preference for structured problem-solving over brand-led or purely creative marketing.
  • Hands-on copywriting ability , particularly for ads and landing pages, with a willingness to test, iterate, and discard what doesn’t work.
  • Motivated by building useful products for small businesses , and excited by the challenge of discovering who a product is for and how to reach them.

Benefits

  • Flexible working hours.
  • Medical insurance from Vitality, including discounted gym membership.
  • A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.
  • A private GP service (separate from Vitality) for you, your partner, and your dependents.
  • 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
  • A one-month, fully paid sabbatical after four years.
  • Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
  • 3% Pension contributions on total earnings.
  • An employee equity incentive scheme.
  • Generous parental leave and a nursery tax benefit scheme to help you save money.
iwoca logo

iwoca

4.7 Glassdoor

iwoca was founded to expand possibilities for small businesses.At iwoca, we believe finance should feel like a superpower, not a headache. That’s why our founders, Christoph and James, decided to create a solution custom-built for small businesses. One that strips out the hassle, gets to know what each business needs, and looks for opportunities rather than problems. One that provides access to finance where and when your business needs it.Our partner integrations and our Lending API mean we can provide access to finance where and when small businesses need it. Our award winning credit risk engine help us make faster, more accurate credit decisions built around the performance of the business.Since 2012, we’ve made funding available to over 100,000 businesses, from cafés to car dealers, salons to solicitors. But we’ve only just started. Our mission is to fund one million small businesses.

Founded in 2012
London, England, GBR
581 employees (18 in marketing)
96% recommend to a friend
97% CEO approval

Salaries

Posted range

£60K/yr – £90K/yr

Taken straight from the job posting.

See all iwoca salaries

Marketing Team

Marketing Team Size
18 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.5B
Last Raise
$257.5M
Debt Financing, 2 years ago

Funding History

  • Nov 2024
    Debt Financing • $257.5M
  • May 2024
    Debt Financing • $339.2M
  • Oct 2023
    Debt Financing • $244.2M

Recent Ads

Traffic Signals

Monthly Visitors
273.6K
Monthly Google Ads Budget
$71.2K
Traffic Source Mix
Search
35.5%
Direct
58.1%
Referral
4.9%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~581

Recent News

iwoca logo

Marketing Acquisition Lead - Credit Compass

iwoca · London, UK · Hybrid