Responsibilities

• Creating and rolling out plans across paid and earned channels to achieve sales and revenue targets
• Working with teams to develop the Which? Wills and Legal services and support year-on-year member growth
• Using data to understand our members better and spot chances for future activity
• Building marketing content and improving online journeys to boost engagement and sales
• Managing and supporting two Marketing Executives to help them grow and succeed

Requirements

• Multi-channel marketing background with a proven ability to improve sales through paid media, including Paid Search, Paid Social and Programmatic campaigns
• Strong data skills and experience using GA4 to analyse performance and guide decisions
• Experience managing projects from start to finish and presenting insights to colleagues and senior teams
• Creative thinking combined with a data-informed approach to testing and improvement
• For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

Benefits

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Work from (almost) anywhere" for 4 weeks of the year policy