1 day ago
Senior Acquisition Marketing Officer, Legacies
Brooke, Action For Working Horses and Donkeys
London, UK (Hybrid)Full time
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Senior Acquisition Marketing Officer, Legacies
London, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 1 day ago
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Job Summary
Own end-to-end multi-channel acquisition campaigns and donor engagement initiatives, collaborating with managers, agencies and teams to drive continuous improvement and data-informed donor experiences.
- Lead multi-channel campaigns across TV, digital, radio and print
- Improve supporter engagement and grow bequest giving while partnering with internal and external stakeholders
Job Description
Responsibilities
- Deliver, monitor and improve our new integrated legacy acquisition campaigns across channels including TV, digital, radio and print.
- Play a key role in growing the number of supporters choosing to leave a gift in their will, while also supporting broader giving to Brooke.
- Use insight-led operational activity, work closely with your manager, external agencies and colleagues to drive continuous improvement and create positive supporter engagement.
Requirements
- Experience of delivering multi-channel campaigns.
- Highly organised and comfortable monitoring data, using this to inform and identify improvements that enhance supporter experience and build trust.
- Ability to turn strategy into compelling campaigns.
- Experience working with DRTV campaigns is essential.
Benefits
- We offer a variety of flexible working options to support our staff and help ensure our working practices are as inclusive as possible.
Brooke, Action For Working Horses and Donkeys
Brooke is an international animal welfare charity dedicated to improving the lives of working horses, donkeys and mules. Operating in Africa, Asia, Latin America and the Middle East, we reach over 2 million working horses, donkeys and mules – more than any other organisation. We employ around 900 staff worldwide, including vets, animal welfare experts and development specialists.Find us on:www.thebrooke.orgFacebook - www.facebook.com/thebrookecharity Twitter - www.twitter.com/thebrookeInstagram - www.instagram.com/thebrookecharityYouTube - https://www.youtube.com/thebrookecharity
Traffic Signals
Monthly Visitors
22.2K
Monthly Google Ads Budget
$268
Traffic Source Mix
Search
36.9%
Direct
12%
Referral
8.9%
Social
29.8%
Paid
12.4%
Headcount Trend
Current headcount: ~282
Marketing Team
Marketing Team Size
20 (7% of company)
Marketing Roles Posted (Last 30 Days)
1