Senior User Acquisition Manager, Meta & Google Ads (US Degree Programs)

Responsibilities

• - Launch paid acquisition from scratch for our new online master’s degree programs offered in partnership with US universities.
• - Own acquisition strategy, budgets, and hands-on campaign execution, with Meta Ads as your primary channel. Experience with Google Ads and YouTube will allow you to test and develop these channels as well.
• - Build, test, and scale acquisition funnels for a high-ticket B2C product, from the first ad impression through qualification, consultations, and enrollment.
• - Optimize for qualified prospects and customer acquisition cost, using CRM data, sales call transcripts, and conversion rates across the funnel to guide decisions.
• - Develop and rapidly test hypotheses around audiences, messaging, offers, creative formats, and landing pages. Scale what works and stop what doesn’t.
• - Turn audience research and competitor insights into actionable creative briefs. Work with the team and external partners to produce and iterate on ads and landing pages.
• - Set up advertising accounts, pixels, conversion events, and campaign tracking, with support from analytics and engineering teams where needed.
• - Work closely with Sales to improve lead quality and build a qualified waitlist ahead of the opening of paid enrollment.

Requirements

• - 4+ years in performance marketing or user acquisition, with recent hands-on experience managing both Meta Ads and Google Ads , including audience acquisition through YouTube.
• - Experience in acquisition-first or paid-marketing-first companies, where paid acquisition is a core driver of revenue.
• - Proven success acquiring customers for high-ticket B2C products through multi-step funnels involving qualification, consultations, and sales conversations. Experience with products priced at $10,000+ is strongly preferred.
• - Experience personally managing monthly advertising budgets of $50,000–$100,000 or more , with measurable business results.
• - A track record of launching acquisition from scratch: setting up accounts and tracking, testing initial hypotheses, finding effective combinations of audiences, offers, and creatives, and scaling them.
• - Strong hands-on Meta Ads expertise, including campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization.
• - Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for products that require consideration and demand generation.
• - Full-funnel analytical skills: you work with CAC, ROMI, lead-to-call and call-to-sale conversion rates, and use CRM and BI data to assess performance beyond cost per lead.
• - Practical experience with GA4, Google Tag Manager, advertising pixels, and conversion tracking. You can define conversion events and validate tracking, collaborating with analysts and engineers when needed.
• - Experience testing offers, ad copy, creatives, and landing pages, and writing clear briefs for designers, content producers, and external partners.

Benefits

• - All software licenses and remote work tools you need to be successful in a remote working environment (Slack, Miro, Notion, Zoom, etc).