Responsibilities

• As an Acquisition Campaign Manager, you will be accountable for the end-to-end strategy, planning, execution and evaluation of customer acquisition campaigns, delivering against commercial and growth objectives for Tesco Mobile.
• You will lead the development and delivery of integrated, direct response campaigns across a broad range of channels including DRTV, VOD, Radio, Outdoor, Press, PPC, Affiliates, Display, Social and YouTube. Working closely with cross-functional teams including CRM, Retail, Digital and Website, you will ensure campaigns are aligned, customer-centric and deliver maximum impact.
• You will act as the primary stakeholder for campaign delivery, leading agency relationships, creative development and media planning to ensure campaigns are executed effectively and efficiently. Through strong collaboration and stakeholder management, you will create cohesive campaign strategies that drive customer acquisition and support business growth.
• With a performance marketing mindset, you will use insight, data and audience segmentation to optimise campaign effectiveness and deliver the strongest possible return on investment. You will identify opportunities to test, learn and innovate, continuously evolving marketing approaches to improve campaign performance and unlock future growth opportunities.
• As a channel-agnostic marketing leader, you will determine the optimal media mix required to achieve acquisition objectives, balancing effectiveness, efficiency and customer reach across multiple touchpoints. You will monitor market trends, emerging platforms and industry best practice to ensure Tesco Mobile maintains a competitive advantage in customer acquisition.
• You will be responsible for
• Presenting campaign strategies, recommendations and performance outcomes to senior stakeholders and leadership teams, and sharing best practice through internal showcases.
• Managing annual campaign budgets across creative production and media investment, ensuring effective budget control, forecasting, purchase order management and invoice reconciliation.
• Initiating and supporting strategic projects and backlog priorities that contribute to customer acquisition growth and support Tesco Mobile's ambition to be an industry-leading marketing function.
• Utilising Jira to manage campaign workflows, prioritise deliverables and coordinate activity across squads and wider business stakeholders.

Requirements

• Excellent communication and stakeholder management skills, with the ability to influence and build strong relationships across multiple levels.
• Strong project management and organisational capabilities, managing multiple priorities in a fast-paced environment.
• Creative judgement with exceptional attention to detail and a focus on delivering high-quality outcomes.
• Strong analytical and problem-solving skills, using data and insights to inform decision making.
• Broad media knowledge across traditional and digital channels.
• Proven campaign management experience, gained client-side and/or agency-side, including communications planning and delivery.
• Experience managing external agencies and partners to deliver effective campaigns.
• Insight-led and data-driven approach, translating customer and business insights into actionable marketing strategies.
• Experience coaching, developing and supporting the growth of campaign specialists and subject matter experts.
• Forward-thinking mindset with a passion for innovation, continuous improvement and growth.

Benefits

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing