Responsibilities

• Own acquisition strategy and delivery for GW and HEX, spanning print and digital subscriptions, delivering against subscriber volume, CAC and LTV targets
• Act as the primary acquisition owner for these brands, building great relationships with stakeholders across the business including Brand teams, Product & Tech and Performance Marketing
• Proactively gather content plans, and brand opportunities from stakeholders, identifying how to amplify them for acquisition and leading the briefing process for required assets with internal Design & Editing teams
• Work closely with the Performance Marketing team on Paid Social, Paid Search and other performance channels, briefing campaigns, agreeing budgets and ensuring the right creative and assets are in place to deliver against plan
• Bring innovative thinking to the acquisition funnel, identifying how strong content engagement (e.g. HEX podcast audiences) can be converted into repeatable growth engines
• Support on pricing and offers strategy, striving always to find the right balance between new customer volume and long-term revenue
• Work with Product and Tech teams to feed back on how the subscription product and stack can be improved to drive acquisition of high-quality subscribers
• Own reporting on acquisition performance for GW and HEX, proactively producing and presenting results and insights to stakeholders across the business
• Identify and pursue new acquisition opportunities, including funnel diversification and channel expansion

Requirements

• Proven experience in acquisition marketing for consumer subscription brands.
• Good knowledge of key digital performance channels, such as Meta Ads and Google Paid Search
• Comfortable working with in-depth performance data, using it to drive insights that shape and evolve acquisition strategy
• Strong stakeholder management skills, able to work across a matrixed organisation and coordinate effectively across brand, product and channel execution teams
• A track record of driving growth through innovative thinking and implementing new ideas, rather than just running existing playbooks
• Proactive, highly organised & self-starting - comfortable taking a brief and running with it
• Strong written and verbal communication skills, able to report and present results clearly to stakeholders at varying levels of seniority

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces