Responsibilities

• Own and deliver the brand’s digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth.
• Manage all paid media channels, including Google Ads, Meta, Pinterest, Youtube and LinkedIn, optimising for CPL, CTR, and conversion rate.
• Oversee performance and budget allocation across all digital channels, ensuring maximum efficiency and ROI.
• Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.
• Lead CRO strategies across websites and landing pages, analysing data to implement experiments that improve conversion performance.
• Brief, test, and optimise creative content used across paid media campaigns, working with designers and copywriters to continually enhance performance.
• Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and calls to action.
• Track and report on digital performance, producing monthly and quarterly dashboards to communicate insights and actions to stakeholders
• Manage relationships with key digital partners and platforms, staying ahead of emerging opportunities and best practices.
• Collaborate with the Social & Email Marketing Lead to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion.

Requirements

• 4+ years experience in digital marketing, performance marketing, or paid media management.
• Proven track record in managing multi-channel campaigns with measurable ROI.
• Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads, and LinkedIn Campaign Manager.
• Experience with SEO tools and strategies for on-page and off-page optimisation.
• Experience with CRO tools such as Hotjar, Google Optimize, or equivalent.
• Data-driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms.
• Familiarity with CRM and marketing automation systems
• Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI.

Preferred

• Experience in retail, home interiors or franchise sectors
• Understanding of user experience (UX) and conversion rate optimisation.
• Working knowledge of HTML/CSS for ad and landing page troubleshooting.
• Strong project management and cross-functional collaboration skills.
• Ability to balance strategic thinking with hands-on execution.