Responsibilities

• Performance marketing & acquisition
• Lead paid acquisition for Avant Arte and Make–Ready Editions, adapting audience, media and optimisation strategies to the needs of each brand
• Set realistic targets for each channel and optimise performance to meet these targets in flight
• Bring much stronger measurement, forecasting and testing discipline to a paid media budget that's growing quickly, with a clear view on what we're getting back for what we spend
• Make spend calls quickly. Our campaigns are short and the right decision needs to be made in hours rather than after several weeks of clear data
• Build a testing programme that helps us iterate learnings from one release to the next
• Campaign management
• Set the approach to cross-channel campaign planning and optimisation across our programme of releases
• Own the cross-channel forecast for every release before it goes live, including the assumptions behind it and what needs to happen for us to hit it
• Work with the team to brief the creative campaign needs, based on both the artist and what we know will make the release perform

Requirements

• You've managed meaningful paid media budgets yourself, with deep experience in Meta and ideally experience across channels such as Google and Tiktok too
• You're comfortable opening Ads Manager, Metabase, Shopify or a spreadsheet and getting to your own answer
• You understand CAC, ROAS, conversion and incrementality, but you also know where each of those measures can give you the wrong answer
• You can build a forecast from sensible assumptions, explain why you believe it, and work out why reality differs afterwards
• You have good creative judgement and can help shape work that performs without compromising how we present the artist or artwork
• You're comfortable making decisions with imperfect information
• You’ve managed people before, with experience supporting development while giving people clear ownership and accountability
• You can make a complicated performance problem understandable to people who don't spend their day looking at dashboards
• Around 7+ years’ experience in performance, growth or acquisition marketing, including experience managing and developing others
• Experience in a fast-paced, performance-driven e-commerce or marketplace environment

Preferred

• An interest in art and culture is a plus
• You don’t need to come from the art world, but you should be curious about it and interested in applying rigorous performance thinking within a distinctive, creative business

Benefits

• Generous equity allowance
• Private Healthcare (UK)
• Enhanced pension contributions and parental leave policies
• 25 days of holiday plus four extra company wide days
• Supportive of Hybrid/Flexible Working
• L&D budget of €1000 per year per employee
• Regular company socials
• Art loan scheme for employees