Senior Paid Social Media Executive

Responsibilities

• Manage and optimise paid social campaigns across multiple platforms and business areas.
• Monitor campaign performance daily, identifying opportunities to improve efficiency, engagement and return on investment.
• Develop audience targeting strategies and testing plans to continually improve campaign outcomes.
• Analyse campaign and conversion data, providing clear recommendations and actionable insights.
• Produce regular performance reporting and present findings to stakeholders across the business.
• Work closely with teams across SEO, social, brand and marketing to deliver integrated digital campaigns.
• Act as a subject matter expert for paid social media, sharing best practice and identifying new opportunities for growth.
• Ensure all activity complies with regulatory requirements and internal governance processes.

Requirements

• At least 18 months experience managing paid social campaigns across multiple social media platforms.
• Strong experience delivering customer acquisition and remarketing campaigns.
• Proven ability to optimise campaigns against commercial objectives such as cost per acquisition, ROAS and conversion performance.
• Excellent written and verbal communication skills.
• Strong analytical and reporting skills, with the ability to interpret performance data and provide meaningful recommendations.
• Advanced Excel skills and confidence working with large datasets and marketing performance reports.
• Experience using web analytics tools such as Adobe Analytics or Google Analytics.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience working collaboratively with multiple stakeholders across marketing and digital teams.

Preferred

• A genuine passion for paid social media and digital marketing.
• Strong commercial awareness and an outcome-focused mindset.
• Curiosity and a continuous-improvement approach to campaign optimisation.
• Confidence presenting results and recommendations to stakeholders.
• Excellent organisational skills and attention to detail.
• A collaborative approach and willingness to share knowledge and best practice.

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts