Paid Social Media Executive

Responsibilities

• Support the delivery and optimisation of paid social campaigns across platforms including Facebook and Instagram.
• Execute campaigns in line with marketing briefs and optimise performance against agreed objectives and KPIs.
• Build and manage audience targeting to ensure campaigns reach the right customers.
• Monitor campaign performance, conversion data and key metrics, identifying opportunities to improve results.
• Produce campaign reports and provide insights and recommendations to support future activity.
• Work closely with marketing stakeholders and wider channel teams to deliver integrated campaigns.
• Keep up to date with developments across social media platforms and identify new opportunities for growth and innovation.
• Ensure all activity complies with regulatory requirements and internal governance processes.

Requirements

• - At least 6 months' experience managing paid social media campaigns.
• - Hands-on experience using Meta advertising platforms, including Facebook and Instagram.
• - A genuine passion for digital marketing and social media.
• - Strong analytical and problem-solving skills.
• - Excellent organisational skills and attention to detail.
• - Desirable: Experience working within a digital marketing, media or agency environment.
• - Desirable: Understanding of campaign performance reporting, conversion tracking and optimisation techniques.
• - Desirable: Exposure to additional paid social platforms beyond Meta such as TikTok.

Preferred

• - A desire to learn and develop your digital marketing expertise.
• - Confidence and strong communication skills.
• - A collaborative approach and willingness to build strong relationships across teams.

Benefits

• - 25 days holiday, increasing through length of service, with option to buy or sell
• - Bupa health insurance as a benefit in kind
• - An enhanced pension plan and life insurance
• - Onsite gyms or local discounts where no onsite gym available
• - Various other benefits and online discounts