Senior Marketing Planning Executive

Responsibilities

• The Senior Marketing Planning Executive plays a key role in coordinating, prioritising and planning marketing activity across Cancer Research UK's portfolio, ensuring communications to our known audiences are balanced, well-timed and deliver maximum impact.
• Working within the Strategic Marketing Planning, Operations & Performance team, you'll help drive audience-led, data-driven marketing planning, support the evolution of new processes and ways of working, and collaborate with teams across the organisation to ensure our marketing activity remains effective, efficient and future-focused.
• This is an exciting opportunity for someone who is passionate about marketing planning, continuous improvement and using insight to help maximise engagement and growth.
• What will I be doing?
• Support the delivery of CRUK's cross-portfolio marketing plan, optimising activity across owned channels including email, SMS, telemarketing and direct mail.
• Work closely with marketing planning colleagues and delivery teams to manage, prioritise and improve visibility of marketing campaigns across known audiences and first-party data.
• Drive improvements to planning, prioritisation and campaign clash management processes, helping to future-proof CRUK's marketing operations.
• Provide guidance and day-to-day support to a Marketing Planning Executive, helping develop capability and ensuring effective delivery of key planning activities.
• Maintain channel forecasts and planning calendars, ensuring activity is coordinated, visible and aligned to organisational priorities and growth objectives.
• Analyse channel performance and marketing insights, identifying opportunities to improve effectiveness, optimise plans and support continuous innovation across marketing communications.

Requirements

• Experience planning and prioritising complex, multi-channel marketing campaigns, ideally across email, SMS, direct mail and/or telemarketing.
• Understanding of end-to-end customer and supporter journeys and the role of different channels within integrated marketing campaigns.
• A data-driven approach with experience interpreting performance data and making recommendations for optimisation and improved results.
• Strong project management, organisational and analytical skills, with the ability to manage competing priorities effectively.
• Excellent relationship-building skills with experience collaborating across teams and influencing stakeholders.
• A proactive, curious and solutions-focused mindset with a passion for continuous improvement, innovation and delivering positive change.

Benefits

• We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
• You can explore our benefits by visiting our careers web page .