Senior Marketing Manager

Responsibilities

• Develop and execute marketing plans for a portfolio of priority markets, aligned with Sales priorities, target audiences and measurable business objectives.
• Act as the key marketing contact for regional commercial and go-to-market teams, representing market priorities and opportunities within global marketing discussions.
• Bring customer, market and competitive insight into Product Marketing and central Marketing functions to help shape positioning, messaging, campaigns and content.
• Develop targeted initiatives for strategic clients and priority accounts, applying Account-Based Marketing approaches to support opportunity creation, progression and expansion.
• Deliver campaigns, thought leadership, events, webinars and client engagement programs, while measuring results through account engagement, qualified demand, pipeline contribution and opportunity progression.

Requirements

• 7-8 years of proven experience in B2B, growth, field or strategic account marketing, with a track record of delivering measurable business outcomes.
• Strong commercial mindset and experience working closely with Sales teams to support growth objectives and client engagement.
• Practical knowledge of Account-Based Marketing, strategic account engagement and data-driven marketing approaches.
• A hands-on, self-starting approach combined with strong communication, analytical and stakeholder-management skills. Experience in financial services, financial information, fintech or technology is an advantage.
• Master's degree in Marketing, Business Administration, Economics, Communications or a related discipline.

Benefits

• Flexible Work Models We trust our employees and offer a work environment that is well-balanced, productive and fosters success.
• Personal Development You will benefit from a culture of continuous learning and feedback. Your personal growth is supported through an extensive learning offering.
• Agile Working Methods Whether through scrum or design thinking, we solve exciting tasks together in teams.