Senior Marketing Manager

Responsibilities

• Senior Marketing Manager (FTC)
• Lead the development and delivery of innovative, integrated marketing campaigns across Merlin Entertainments' world-class attractions portfolio.
• Collaborative Go-to-Market team, responsible for creating and executing marketing strategies that drive guest demand, increase revenue, and strengthen brand awareness.
• Using customer insights, market trends, and performance data, shape campaigns that connect with millions of guests and deliver measurable commercial success.
• Play a key role in one of the world's leading entertainment and visitor attraction companies, helping to create unforgettable experiences for guests while influencing marketing strategy across our iconic brands.

Requirements

• Significant experience in a marketing leadership role, ideally within leisure, hospitality, tourism, retail, entertainment, or consumer-focused industries.
• Proven ability to develop and execute multi-channel marketing campaigns that deliver against commercial objectives.
• Strong analytical skills with experience using customer insights, market research, and campaign performance data to inform decision-making.
• Experience managing marketing budgets and demonstrating return on investment.
• Excellent stakeholder management and influencing skills, with the ability to build strong relationships across multiple teams and functions.
• Strong communication and presentation skills.
• Previous experience leading, coaching, or developing team members.
• A customer-centric approach with a passion for creating exceptional guest experiences.
• To succeed in this role, you'll be a strategic and commercially minded marketing professional with a strong track record of delivering integrated marketing campaigns.

Benefits

• 33 days holiday (including bank holidays)
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…