Marketing Manager

Responsibilities

• The Marketing Manager will lead the charity's marketing and communications activity, helping to raise awareness of our work, strengthen our reputation, engage supporters, and support fundraising and organisational growth.
• Working closely with the Director, you will play a key role in securing support and funding for the charity's future projects and ambitions.
• Through compelling communications, impact storytelling, stakeholder engagement, and the development of high-quality funding and campaign materials, you will help demonstrate the value of our work to funders, partners, donors, and the wider community.
• A key part of the role will also be championing a strong and consistent brand, ensuring that our identity, messaging, and values are reflected across all channels and touchpoints.

Requirements

• Ideally, we are looking for at least 3 year’s general marketing experience and a passion for helping a charity realise their revenue generating potential.
• Experience in marketing strategy and campaign planning, particularly within charities, education, healthcare, or related sectors.
• Skills in digital marketing, including social media management, email marketing, and website content updates.
• Experience of using a CRM system (ideally Salesforce) to increase engagement
• Strong written and verbal communication skills, with the ability to tailor messages to public, professional, and policy audiences.
• Proven ability to use analytics tools to track performance, report on outcomes, and refine marketing activities. Preparing reports for Trustees on agreed KPIs
• Excellent organizational skills, including project management, prioritization, and meeting deadlines in a part-time schedule.
• Collaborative approach, with the ability to work effectively with small teams, external stakeholders, and partners.
• Comfort with hybrid working arrangements, including attending in-person meetings and events in London.