Marketing Director

Responsibilities

• Own the brand and marketing strategy across the business, bringing together clubbing, live experiences, merchandise, memberships, partnerships, products and future growth initiatives under one clear vision.
• Lead a team of marketing specialists, manage agency partners and oversee a significant budget, ensuring every channel, campaign and customer touchpoint contributes to audience growth, commercial performance and long-term brand value.
• Develop a single audience strategy, consistent tone of voice and shared set of customer profiles that unite teams, partners and agencies around a common understanding of who we're speaking to and why.
• Lead marketing across the entire Ministry of Sound ecosystem, developing strategies that drive attendance, engagement, loyalty and revenue while protecting and evolving the brand's cultural relevance.
• Own the marketing strategy for the club, creating campaigns that maximise ticket sales, support flagship events, residencies and special projects, and drive repeat attendance across a diverse audience spanning both new generations of clubbers and long-standing Ministry of Sound fans.
• Oversee audience growth, customer acquisition and retention through a connected CRM, data and performance marketing strategy. This includes email and SMS communications, audience segmentation, customer journeys, paid media, analytics and attribution, ensuring every marketing investment is measurable and commercially accountable.
• Lead content and social strategy across all channels, creating a consistent tone of voice, clear content pillars and a joined-up customer experience. Working with internal teams, creators and agency partners, you'll ensure content drives both brand engagement and commercial performance.
• Shape the future of the Ministry of Sound brand beyond the club floor, leading marketing activity across merchandise, e-commerce, licensing, products, collaborations and brand partnerships. You'll identify opportunities to create new audiences, unlock additional revenue streams and expand the reach of the brand into new markets and categories.
• Lead marketing for Ministry of Sound's live experiences and touring activity, ensuring audience development, brand consistency and commercial growth across both UK and international markets while creating stronger connections between the different parts of the business.
• Partnerships will form an important part of your remit. You'll work closely with commercial teams to maximise sponsorships, strategic collaborations and licensing opportunities, ensuring every partnership strengthens both brand equity and financial performance.

Requirements

• You'll be an experienced marketing leader with a track record of developing strategy, leading teams and delivering measurable commercial results in music, entertainment, events, hospitality, consumer brands or similar audience-led businesses.
• You'll have experience managing multi-disciplinary marketing functions spanning brand, CRM, content, social, performance marketing, e-commerce and events, alongside significant budgets and agency relationships.
• You'll be highly commercial, comfortable translating customer insight and data into growth opportunities, and able to demonstrate how your work has driven revenue, audience growth and long-term customer value.
• You'll understand the role CRM, analytics and technology play in modern marketing and know how to use them to improve customer experiences and business performance.
• Experience across ticketing, events, direct-to-consumer commerce and membership-led businesses would be advantageous.
• You'll be a confident and credible leader who can build strong relationships across teams, influence senior stakeholders and bring people with you through change.
• Most importantly, you&aposll combine strategic thinking with a hands-on approach, creative instinct with commercial rigour, and a genuine passion for music, nightlife, culture and the enduring influence of the Ministry of Sound brand.

Benefits

• Health & Wellness: Free Ministry membership with access to our gym Free fitness classes & wellness events  24/7 Free GP access Counselling and Support Helpline Thrive Support app to help monitor your wellbeing Life Assurance Scheme Financial well-being: Staff referral scheme Annual company bonus Season ticket loan Cycle to work scheme Enhanced maternity and adoption leave Pleasant Oddities: Access to cultural events hosted at The Ministry Family & friends membership discount Free entry to Ministry of Sound Club Dog-friendly office Free lunch and refreshments Hospitality Rewards: an online rewards scheme with discounts for many popular retailers SALARY & INFO Per annum £90,000 This is a full-time permanent role that requires working on-site in SE1, 5 days per week.