Marketing Assistant

Responsibilities

• Research relevant businesses and contacts, check details and upload accurate information to the CRM to support targeted marketing activity.
• Maintain CRM records, including contact information, lead sources, campaign activity and communication preferences; remove duplicates and segment audiences.
• Prepare and coordinate email campaigns, e-shots, letters and direct mail, including campaign lists, artwork checks, approvals, schedules and supplier deadlines.
• Monitor campaign responses, keep lead information and outcomes up to date, and record relevant activity consistently in the CRM.
• Track website and campaign performance using Google Analytics 4 (GA4), CRM reporting and email marketing tools; report on lead sources and conversion into opportunities.
• Use performance information to recommend improvements to targeting, content, website journeys and marketing activity; provide accurate commentary for management reports.
• Create and adapt advertisements, e-shot designs, website graphics, letters and other campaign materials in line with Group brand guidelines; proofread and check artwork specifications.
• Liaise with printers, mailing houses, advertising providers and other suppliers; obtain quotations, compare terms and coordinate purchases, proofs and delivery within agreed approvals.
• Maintain website content, including news, service pages, images and downloads; check links and enquiry forms, and apply basic search engine optimisation principles.
• Coordinate website improvements and technical changes with relevant colleagues or providers, while managing routine tasks, deadlines and follow-up reliably.

Requirements

• Experience with contact research, CRM data quality, email campaigns, design software, supplier coordination, website content updates, SEO or marketing analytics would be valuable.
• Experience supporting lead-generation campaigns and preparing performance reports would also be welcomed.
• Strong organisation and attention to detail, with the ability to manage competing tasks, schedules and deadlines.
• Clear written communication, confident proofreading and a commitment to accurate, professional marketing materials.
• An eye for design and the ability to create and adapt consistent materials in line with brand guidelines.
• Confidence using spreadsheets, CRM systems and marketing data to maintain accurate records and support reporting.
• Familiarity with email marketing tools, website content management systems and performance reporting, including GA4, or willingness to develop these skills.
• Good communication and practical judgement when coordinating with colleagues, suppliers and external providers.
• A proactive, adaptable approach and willingness to undertake both routine administration and creative marketing work.

Preferred

• Experience with contact research, CRM data quality, email campaigns, design software, supplier coordination, website content updates, SEO or marketing analytics would be valuable.
• Experience supporting lead-generation campaigns and preparing performance reports would also be welcomed.