Senior Marketing Manager

Responsibilities

• Lead the development and implementation of integrated marketing strategies across an assigned portfolio of conferences, awards and forums.
• Set clear marketing objectives, priorities and KPIs, ensuring activity is aligned with wider business and commercial goals.
• Provide strategic oversight of multi-channel campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
• Review campaign performance and audience insight, identifying trends, risks and opportunities and translating these into actionable recommendations.
• Work closely with senior Commercial stakeholders to develop marketing approaches that support delegate acquisition, sponsorship, partnerships and revenue objectives.
• Oversee marketing budgets across the assigned portfolio, ensuring resources are allocated effectively and activity delivers value against agreed objectives.
• Ensure effective use of customer data, audience segmentation and CRM capabilities to support targeted and measurable marketing activity.
• Provide strategic oversight of event websites, landing pages and digital customer journeys, ensuring they support audience engagement and conversion.
• Identify and implement new marketing approaches, channels and opportunities to improve audience engagement, campaign performance and customer experience.
• Build and maintain strong relationships with senior stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams.

Requirements

• Knowledge
• Extensive knowledge of marketing principles, integrated campaign strategy and audience acquisition.
• Strong understanding of digital marketing channels, customer journeys and data-led marketing.
• Strong understanding of audience segmentation, CRM, customer data and campaign performance analysis.
• Strong knowledge of event marketing and the B2B media, publishing or events environment.
• Good understanding of commercial marketing and the relationship between audience growth, marketing activity and revenue performance.
• Strong understanding of marketing trends and emerging channels, with the ability to identify opportunities for innovation.
• Strong understanding of GDPR and the responsible use of customer marketing data.
• Good understanding of budget management and resource allocation.
• Skills

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer