Senior Marketing Manager (brand)

Responsibilities

• Act as guardian of the Lovat Parks brand, ensuring consistency across every customer touchpoint.
• Help evolve our brand guidelines, tone of voice, and visual identity as the business grows.
• Lead the annual brand communications plan, finding opportunities to build awareness and reinforce our premium positioning.
• Shape creative briefs and review creative assets, so campaigns tell the right stories and meet consistently high standards.
• Regularly review our website's imagery, content, and storytelling, and contribute to our website UX project.
• Work with the team and external agency to keep paid social creative on-brand while supporting campaign performance.
• Lead a full refresh of our photographic style and image library with our Designer and CMO, covering accommodation, lifestyle, landscapes and the people who make our parks special.
• Define a clear photographic and video style that brings the Lovat Parks brand to life and works across forest, lake and beach parks.
• Build and run a shoot schedule across all 9 parks, working with park teams to plan around guests, seasons, weather and accommodation availability.
• Brief, book and manage photographers, videographers and any talent or models, and be on park to art direct shoots.

Requirements

• Experience in a senior brand, communications, or marketing management role.
• A strong understanding of brand management and creative development.
• Experience commissioning and art directing photo and video shoots, ideally on location.
• Experience developing organic social media strategies.
• Hands-on experience running PR campaigns in-house, without relying on an agency.
• Experience managing influencer partnerships.
• Excellent copywriting and communication skills, including writing press releases.
• Strong project management and organisational skills.
• Confidence working with agencies, freelancers and external partners.
• A commercial mindset, using data and insight to keep improving performance.

Preferred

• Experience in travel, lifestyle or an adjacent industry.
• Existing relationships with travel and lifestyle journalists.
• A full driving licence, so you can get out and about to visit our parks.