Brand & Campaigns Manager

Responsibilities

• developing and delivering integrated marketing campaigns, audience growth initiatives and strategic partnerships that grow awareness, engagement, visitation and income.
• translate objectives into impactful marketing activity that delivers measurable results.
• use audience insight, market trends and performance data to identify opportunities, shape campaign direction and continually optimise performance.
• balance long-term brand building with short-term commercial priorities, making informed decisions in a fast-paced environment.
• bring together colleagues from creative, digital, CRM, PR, guest experience and beyond to deliver integrated campaigns that support shared objectives.
• lead key tourism and destination marketing partnerships, identifying opportunities to extend our reach, strengthen visibility and attract new audiences.
• manage multiple priorities while maintaining high standards and attention to detail.
• support and develop a small team, creating clarity, accountability and confidence while fostering a positive, collaborative and high-performing culture.
• deliver results through teamwork, continuous improvement and shared success.

Requirements

• Proven experience in a brand, marketing or campaign management role within a customer-facing organisation.
• Strong experience planning, delivering and optimising integrated marketing campaigns.
• Demonstratable success in driving audience growth, engagement, visitation, customer acquisition or commercial performance through marketing activity.
• Strong understanding of brand management, audience development and campaign planning.
• Experience using audience insight, market trends and performance data to inform decisions and improve campaign effectiveness.
• Excellent stakeholder management skills, with the ability to build relationships and collaborate effectively across teams and functions.
• Strong communication and influencing skills, able to bring people together behind shared objectives.
• Experience managing multiple campaigns and priorities simultaneously in a fast-paced environment.
• Strong planning, project management and organisational skills.
• Ability to balance long-term brand-building activity with short-term commercial goals.

Preferred

• Experience working within visitor attractions, tourism, leisure, hospitality, retail or charity sectors.
• Experience leading destination marketing initiatives.
• Experience developing and managing tourism, brand or audience-growth partnerships.
• Knowledge of the visitor economy landscape and audience acquisition opportunities.
• Experience managing external agencies and marketing budgets.
• Broad understanding of multiple marketing disciplines, including content, CRM, digital marketing, paid media, PR and customer experience.
• Experience measuring marketing ROI and applying test and learn approaches to campaign optimisation.
• Passion for conservation, nature, wildlife or purpose-led organisations.
• Experience working within complex organisations with multiple stakeholders and competing priorities.

Benefits

• 40 hours
• Hybrid working – opportunity to work from home up to 2 days a week
• 33 days annual leave plus the option to buy or sell up to 5 days
• Staff pass so you can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family
• Cycle to work scheme
• Healthcare plan and employee assistance programme
• Discounted gym membership
• Discounts on cinema tickets, restaurants, high street shops and more via Perks
• Pension scheme with generous employer contributions up to 9%