Senior Marketing Manager, Education

Responsibilities

• Working with the Marketing Director to devise and implement upcoming year-round strategy for marketing Bloomsbury Education books
• Devising and executing consumer-focused and measurable marketing and publicity campaigns for key brands and titles
• Working with the Marketing Director to set Education budget, managing and reviewing spends year-round
• Line-managing the Education Campaigns Executive
• Supporting the Education Campaigns Executive to deliver successful campaign activity for their allocated areas of list responsibility in line with agreed budgets, targets and outcomes
• Creating and servicing an online community for UK educators, the UK schools Education market (i.e. early years, primary and secondary) and parents across newsletters, the Bloomsbury website and key retailers such as Amazon
• Utilise full marketing mix including digital marketing, online advertising, SEO, email, DM and catalogues
• Attending shows and events to promote the Education lists
• Planning and organising author events and pitching authors for festivals and conferences
• Working collaboratively with editorial, sales and digital teams, as well as the wider Children’s M&P team

Requirements

• Experience of marketing or promoting products to schools, teachers and audiences within the UK Education sector.
• Proven experience working in book marketing.
• Line management experience
• Good knowledge of the UK early-years, primary and secondary Education sectors.
• Knowledge of community building, social media, email, online advertising, SEO, websites
• Experience of budgetary management and control.
• Experience of product or brand marketing.
• The ability to multi-task and work on several different projects simultaneously.
• Excellent written and oral communication skills.
• Good copy-writing, proof-reading, design and project-management skills.

Benefits

• Hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)
• Holidays
• 25 days holiday
• 3.5 days Christmas company holiday
• Other Benefits
• Two paid Personal Wellness Days
• Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
• Work Anywhere Fortnight - For two weeks of any calendar year. The minimum period for Working Anywhere is one week, the maximum period is two weeks.
• Season Ticket Loan
• Learning & Development - Free access to LinkedIn Learning, BookMachine Campus, InRehearsal & IPG Skills Hub