Senior Manager, Vertical Marketing Retail & Healthcare

Responsibilities

• GTM Vertical Strategy:
• Define, own and develop the GTM strategy for the Retail & Healthcare verticals in the EMEA region, ensuring business alignment between marketing priorities and sales objectives.
• Partner with Vertical Sales Strategy Leads to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
• Thought Leadership:
• Act as the primary industry expert, thought-leader, spokesperson, and storyteller for the Retail and Healthcare verticals.
• Audience Targeting:
• Lead the definition of vertical audiences and personas and develop targeted strategies to effectively reach and engage them.
• Marketing Leadership:
• Own and maintain a laser focus on marketing initiatives for the assigned verticals, ensuring all activities align with strategic objectives
• Possess expertise in GTM strategies that support sales and Zebra revenue and market share ambitions.

Requirements

• Proven experience in a vertical marketing or strategy role with a focus on the EMEA region, preferably in the Retail and/or Healthcare industry.
• Deep expertise and a strong network within the relevant vertical.
• Demonstrated ability to develop and execute successful GTM strategies.
• Exceptional communication, presentation, and storytelling skills.
• Strong analytical skills and experience using market intelligence to make informed decisions.
• A collaborative mindset with a track record of successfully influencing and working with cross-functional teams.
• Bachelor’s degree in Marketing, Communications, or a related field.
• 8+ years of B2B marketing experience, with Vertical or Field Marketing experience highly desired.
• Fluency in written and spoken English is required; proficiency in another European language is a strong advantage.

Preferred

• fluency in another European language is a strong advantage.

Benefits

• 25 days of vacation
• Up to 32 hours paid time off per year to volunteer with a charity of your choice
• Reward & Recognition scheme - earn points to spend online
• Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
• Annual bonuses based on financial results
• Yearly salary increases according to individual performance
• Employee referral bonus for bringing New Talent to Zebra
• Pension Scheme with a matched contribution up to 7%
• Private medical and dental cover
• Access to an innovative online learning platform