7 days ago
Senior Director, Industry Strategy (Advertising)
Zappi
London, UK (Hybrid)Full time
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Senior Director, Industry Strategy (Advertising)
London, UK (Hybrid)
Salary Not AvailableSenior Level10+ years expFull time
Posted 7 days ago
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Job Summary
You will own the advertising effectiveness practice and act as a senior expert across creative testing, strategy, and enterprise engagements, while guiding product direction and external thought leadership.
- Advise Sales, Marketing, Product and Research teams on strategic narratives
- Represent Zappi as a senior industry expert at events and in customer engagements
- Drive competitive intelligence and external thought leadership in advertising research and creative development
Job Description
Responsibilities
- Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
- Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
- Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.
- Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.
- Function as a trusted internal advisor across the organization.
- Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
- Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
- Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.
- Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
- Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.
Requirements
- 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research.
- Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation.
- Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams.
- Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
- Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
- Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
- Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.
- You may come from:
- Consumer insights, brand, media, creative, or strategy teams
- Advertising research, market research, or creative effectiveness consulting
Benefits
- Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
- Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Free lunch in the office Tuesday-Thursday
- Tax efficient pension contributions via salary sacrifice scheme
Zappi
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
666