Senior Marketing Lead

Responsibilities

• Own the marketing plan and budget, and report results to the management board every month.
• Lead search: pages built for buyers, technical SEO with our web team, and visibility in AI assistants such as ChatGPT, Perplexity and Google's AI Overviews.
• Run paid media on Google Ads and LinkedIn, including competitor campaigns. Test in stages and move budget to what produces qualified enquiries.
• Produce content with our consultants: interviews, articles, reports, case studies and webinars, on a steady calendar and to a high standard of accuracy.
• Run the company's LinkedIn presence and help consultants build their own.
• Plan and run webinars and roundtables for senior data, AI and compliance leaders.
• Market our training courses and support partner marketing with systems integrators.
• Keep marketing data clean in our internal platform, so every enquiry is tracked to its source.
• Brief and manage freelance writers and designers.
• Make measurement trustworthy. Enquiries tracked end to end, bot traffic filtered out, and a monthly report the board relies on.

Requirements

• Senior B2B marketing experience, typically seven years or more, ideally selling expert services or complex technology to enterprise buyers.
• Hands-on experience running SEO, Google Ads and LinkedIn campaigns yourself, not only through agencies.
• Confidence with data: GA4, Search Console and ad platforms. You report plainly, including what did not work.
• Strong writing. You can turn technical material into clear content for senior readers without dumbing it down.
• Curiosity about a technical field. You do not need to know ontologies today, but you will want to learn.
• The ability to work on your own initiative. As our only marketer, you will set the pace.

Preferred

• Experience in data, AI, consultancy or regulated industries.
• Running events and webinars for senior audiences.
• Using AI tools in content production, with proper human review.
• Knowledge of UK advertising rules on comparative and performance claims.

Benefits

• [Salary range] plus [pension, holiday allowance, bonus or other benefits]
• Ownership of the brand and a direct line to the leadership team.
• A budget to test, and to grow what works.
• Places on our own ontology and knowledge graph training.
• [Hybrid working pattern, for example two days a week in the office].