Senior Growth & Marketing Performance Lead

Responsibilities

• Growth planning and accountability
• Build and maintain the integrated marketing growth plan across channels and markets, aligned with the CXO and Finance.
• Run the weekly and monthly marketing performance rhythm: what moved, why, and what we do next.
• Track delivery against targets across both teams, flag risks early and push for action.
• Identify gaps between channels, such as funnel drop-off, landing page conversion or lifecycle, and drive fixes with the right owners.
• Measurement, data and attribution
• Own the marketing single source of truth: dashboards, definitions and data quality across markets.
• Define and run the attribution approach, including incrementality tests, geo tests and holdouts.
• Work with Product and Engineering on tracking, and with Finance on CAC, LTV, payback and spend forecasting.
• Reconcile platform-reported results with first-party and finance data.

Requirements

• 7+ years in performance, growth or marketing analytics roles, including hands-on paid acquisition experience.
• Experience working across multiple channels, including paid and organic, in a multi-market business.
• Proven ability to drive results through influence across senior peers, without relying on line authority.
• Experience in a consumer, on-demand, marketplace, subscription or app-based business.
• Strong analytical skills: advanced Excel or Google Sheets, SQL, and BI tools such as Looker, Tableau or Power BI.
• Solid grasp of tracking and attribution: GA4, UTMs, Conversions API, MMPs, and the impact of privacy changes.
• Working knowledge of incrementality methods and, ideally, marketing mix modelling.
• Commercial fluency in unit economics: CAC, LTV, payback, contribution margin and cohort analysis.
• Clear communicator who turns data into decisions for senior stakeholders.

Preferred

• Background spanning paid social, paid search and SEO performance.
• CRM, lifecycle or conversion rate optimisation experience.
• Exposure to the Middle East, South or Southeast Asia, or continental Europe.
• Python or R for analysis and automation.
• Experience in a growth, marketing operations or chief-of-staff style role.

Benefits

• A central role in how marketing plans, measures and decides across six markets.
• Direct access to leadership and real influence on investment decisions.
• Clear scope to grow into wider growth leadership.
• Competitive salary and benefits.
• A fast-moving, international team.