Senior Content Marketing Lead

Responsibilities

• Share of voice: growth in branded search and content visibility, evidence Zinc is becoming a recognised authority with HR and TA audiences in the UK and new markets.
• Thought leadership: engagement (shares, downloads, comments) and third-party recognition (press mentions, speaking or podcast invites). Zinc as a source, not just another publisher.
• Editorial delivery: a 12-month calendar running to plan, with workload and resourcing that scales without content becoming the bottleneck.
• Team growth: Maria and Rushali's scope and output growing, with the biggest opportunities getting prioritised first.
• Commercial influence: a clear, provable link between content and pipeline, retention or advocacy, tracked in Dreamdata and reported on regularly. Enabling Maria (Content and Discoverability Manager) on delivering more organic traffic from SEO and LLMs, and linking back to business outcomes.
• International traction: content and thought leadership landing with HR and TA audiences in new markets, not just UK content reused elsewhere.

Requirements

• Significant content marketing experience at a senior level in B2B SaaS, high-growth companies preferred, creating content people actually engage with. You can clearly draw the line between your work and the commercial outcome it drove.
• You’ve got a high bar, and a clear perspective on what will grab audiences attention.
• Proven ability to create and operationalise high-production content at scale, like reinventing a format such as case studies, ideally with a playbook to show for it.
• Real, hands-on production experience across mediums: written, video, audio, whatever the story needs, with a sharp eye for what good looks like across different channels and audiences.
• Musts
• An actual player-coach: you get energised by making things yourself. This isn't a role for someone who thinks execution is beneath them.
• People management experience: you can direct, support and develop direct reports, not just review their work.
• Real ambition to grow into a broader brand and content marketing leadership role over time.

Preferred

• Experience creating content for businesses with complicated, multi-person buying networks, and/or a complex regulated market, where you've had to cut through with a genuinely new angle.
• A track record of pushing beyond the obvious format, willing to break the mould while staying true to the ICP.

Benefits

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad ✈️
• 30 days to Work from anywhere
• Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to Spill Therapy
• Company socials, quarterly team socials Free Monday lunches