Senior Marketing Executive

Responsibilities

• You'll independently project-manage multi-channel marketing campaigns with support from the Head of Marketing, including identifying opportunities, planning, delivery, and evaluation.
• Liaising and coordinating external agencies, ensuring the quality of their output remains consistent, including across SEO and paid media.
• Playing a pivotal role in the delivery of integrated campaigns across paid social, search, email, organic social, websites, student portals, print, and outdoor advertising.
• Coordinating campaigns for key booking periods, including early booking, international recruitment, January intake, Clearing, and late availability.
• Writing clear, useful, and recognisably Flow Student copy across email, web, social media, property listings, and sales materials.
• Maintaining accurate property information, including room types, prices, offers, availability, photography, amenities, and booking links.
• Building and sending segmented email campaigns through HubSpot, with proper testing, tracking, and reporting.
• Supporting the management of website content and working with colleagues and suppliers to improve individual property pages.
• Helping to create campaign briefs that identify the audience, commercial objective, proposition, message, channel, and required response.
• Coordinating creative production with designers, photographers, videographers, agencies, and property teams.

Requirements

• At least one year's experience working in a marketing role.
• Experience supporting campaigns across several marketing channels.
• Experience in either all or at least one of the following areas: email marketing, paid-media, SEO, social media.
• Excellent attention to detail, particularly when working with pricing, offers, dates and booking information.
• Good organisational skills and the ability to work in fast-paced environments, working across various tasks at once.
• Strong written English, analytical and communication skills.
• Creative mindset.
• Team player and the ability to work in a team and in silo
• Self-motivated and able to manage workloads independently

Preferred

• Confidence using data to assess performance and recommend improvements.
• Experience using a CRM or email marketing platform. HubSpot experience would be particularly useful.
• Experience working with and engaging Gen Z audiences.
• Data management skills, including analysing and translating data to identify trends.
• A professional marketing qualification or equivalent related degree.

Benefits

• Pension
• 23 days' annual leave (increasing by 1 day per year of service up to a maximum of 25 days), plus all statutory bank holidays and your birthday off as an additional paid day of leave to celebrate.
• Competitive bonus scheme
• Professional development opportunities
• Free gym access
• Free eye test voucher/reclaim cost