Senior Marketing Executive - Local Marketing and Projects

Responsibilities

• lead the delivery of local marketing activity that drives footfall, increases stock donations, supports volunteer recruitment and strengthens fundraising performance across our retail estate.
• work closely with shop managers, regional teams and colleagues across Retail and Fundraising, combine strategic thinking with hands-on delivery to develop campaigns that respond to local opportunities while supporting wider organisational priorities.
• bring national activity to life in ways that make a measurable difference locally.
• develop locally relevant campaigns, tools and resources that empower our store and field teams to engage supporters and drive meaningful impact in their communities.
• take ownership of campaigns from brief through to evaluation, using insight and performance data to optimise activity and continually improve results.
• work directly with store and field teams to understand challenges, identify opportunities and develop practical marketing solutions that deliver impact.
• This is a hybrid role, where your work will be split between your home and at least one day per week in our London office.

Requirements

• Experience delivering local or tactical marketing activity and be confident leading campaigns from planning through to execution, optimisation and evaluation.
• Experience coordinating marketing activity across multiple stakeholders, teams or location and channels.
• Experience managing campaigns from planning through to delivery, optimisation and evaluation, with accountability for outcomes.
• Experience managing campaigns against objectives, KPIs and performance measures.
• The ability to build effective relationships and influence stakeholders across multiple teams and locations.
• Strong project management, organisational and communication skills, with the ability to manage competing priorities and deliver at pace.
• Experience using insight, data and performance measures to inform decisions and continuously improve campaign effectiveness.
• The confidence to balance strategic thinking with practical delivery, working closely with operational teams to understand challenges and develop effective marketing solutions.
• A proactive, collaborative and solutions-focused approach, with the confidence to identify opportunities and recommend improvements.
• Most importantly, you'll enjoy working with people, be curious about what drives local performance and be motivated by the opportunity to use your marketing expertise to help our shops succeed while supporting the funding of life-saving research.

Benefits

• We offer a competitive range of benefits designed to support your wellbeing, and opportunities for personal and professional growth and continuous learning.
• To find out more about our benefits you can download the Benefits document at the bottom of this page or check out our Benefits and Development pages.