Senior Marketing Director – Demand Generation & ABM

Responsibilities

• Develop and execute a comprehensive marketing strategy for our suite of products for R&D audiences (Applied Research Intelligence, Audience Solutions and Database Solutions), aligned with business objectives and revenue targets
• Lead demand generation programs across digital, events, content, and field marketing channels, using predictive analytics and intent data to identify and prioritise in-market accounts and buying committees
• Partner directly with sales leadership and account teams to jointly target must-win accounts, designing highly customised propositions and dedicated 1:1, 1:few, and cluster marketing programmes for top accounts within key verticals — while balancing demand generation and ABM as complementary strategies
• Partner with the Senior Director, Product Marketing and Customer Insights to translate Voice of Customer findings, positioning, and competitive intelligence into targeted campaigns
• Lead, mentor, and develop a high-performing marketing team across multiple disciplines, markets, and geographies, while owning a modern martech stack (CDP, intent data, and AI-powered personalisation and content tools) and driving rigorous pipeline and revenue attribution
• Act as a close, trusted partner to sales - embedding marketing into account planning, territory strategy, and the sales cycle - while collaborating with product, customer success, and other business units

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Extensive international marketing leadership experience marketing to pharma, life sciences, and corporate R&D buyers, with a deep understanding of how these markets evaluate and buy enterprise AI, software, and data/analytics solutions
• Proven track record working in close partnership with sales, co-owning account plans and pipeline outcomes, and targeting must-win accounts with highly customised propositions, including 1:1, 1:few, and cluster marketing programmes for top accounts across key verticals
• Fluency in modern B2B martech, intent data and predictive platforms (e.g. zoominfo), CDPs, and AI-powered personalisation tools, plus core marketing automation (Salesforce Marketing Cloud) and CRM (Salesforce) — with a track record piloting emerging capabilities ahead of the market and turning them into measurable pipeline and revenue gains
• Strong analytical and strategic thinking, an entrepreneurial, commercially focused mindset, and demonstrated success building and scaling high-performing marketing organizations, including leading executive teams and influencing senior leaders to drive enterprise-level change

Benefits

• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.