Senior Marketing Consultant

Responsibilities

• Manage end-to-end customer marketing campaigns, from planning and briefing through to launch, measurement and optimisation
• Deliver and optimise CRM communications across email, SMS, push notifications and other customer channels
• Use customer insight, segmentation and performance data to improve targeting, engagement and campaign effectiveness
• Manage customer-facing content across web, app and other owned digital channels
• Develop and implement testing plans to improve campaigns and customer journeys
• Work with colleagues across Marketing, Digital, Insight, Product and Operations to deliver activity aligned with business priorities
• Analyse campaign performance and recommend practical improvements
• Support customer communications, promotions, events and wider marketing initiatives
• Manage campaign budgets, approvals, purchase orders and supplier relationships where required
• Ensure all marketing activity is clear, compliant, customer-focused and aligned with relevant regulatory requirements

Requirements

• At least 2-3 years' experience in a marketing or customer communications role, delivering end-to-end campaigns
• Strong customer communications experience, including hands-on email marketing activity
• Experience managing content across digital channels, including web and app
• Familiarity with CRM or marketing automation platforms such as Bloomreach, plus a good understanding of customer journeys, segmentation and campaign performance
• Strong communication, stakeholder management and organisational skills, with the ability to analyse results and manage multiple priorities

Benefits

• Earnings That Motivate – enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme – a unique opportunity to share in RAC's future success and be rewarded for the exceptional work you deliver.
• Tools to Drive Your Future – get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
• Time Off That Matters – enjoy 25 days annual leave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
• Financial Security & Perks – pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term. Qualifying earnings apply.
• Wellbeing That Works for You – our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.
• Extras That Make a Difference – access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you'll automatically join our Colleague Share Scheme, giving you a stake in our collective success.