Senior Lifecycle Marketing Manager (Full Remote - UK)

Responsibilities

• Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
• Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase
• Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers
• Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing
• Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity
• Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel

Requirements

• You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers
• You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue
• You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis
• You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results
• You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information
• You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English
• You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content

Preferred

• You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
• You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models
• You have built or redesigned CRM in a fast-scaling company
• You use AI to improve analysis, personalization, experimentation, or content development

Benefits

• Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset
• Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together
• Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members)
• Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected
• Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications
• Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD
• AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows