Junior Lifecycle Marketing Manager

Responsibilities

• Plan, build, execute and optimise lifecycle marketing programmes, designing and building behaviour-led, segmented customer journeys across email, website, social media, events, webinars and other relevant channels.
• Develop automated customer journeys and nurture programmes tailored to audience needs, behaviours and lifecycle stage.
• Create triggered customer and prospect communications based on customer engagement, intent and lifecycle status.
• Collaborate with internal teams and stakeholders to develop and deploy relevant content and campaign assets.
• Develop and manage lead nurture programmes to educate prospects, build engagement and drive sales readiness.
• Refine and optimise lead scoring, qualification and lifecycle criteria in collaboration with Head of Marketing and Sales.
• Monitor engagement and intent signals to identify MQL opportunities and manage the Marketing-to-Sales handover.
• Optimise nurture programmes to move prospects through the sales funnel efficiently.
• Monitor lifecycle performance, identify opportunities for improvement and optimise campaign effectiveness and ROI.
• Develop reports and dashboards to track lead progression, conversion rates and campaign effectiveness.

Requirements

• 4-5 years of experience in B2B Marketing, Lifecycle Marketing, Demand Generation, CRM and/or Marketing Automation.
• Extensive hands-on experience using HubSpot or a comparable marketing automation/CRM platform and Google Analytics/Search Console.
• Strong understanding and experience in building and managing email nurture campaigns, automated workflows and customer journeys.
• Practical and operational exposure to lead scoring, segmentation and lifecycle stages.
• Familiarity managing the Marketing-to-Sales handover, including MQL qualification, lead allocation and follow-up processes.
• Experience analysing campaign performance and using data to optimise engagement, conversion and ROI.
• Demonstrable know-how and experience in working across multiple marketing channels, such as email, website, social, webinars and events.

Preferred

• Experience supporting or delivering Account-Based Marketing (ABM) campaigns.
• Practical experience using intent data or website visitor intelligence to identify and prioritise prospects.
• Experience in a B2B, professional services or complex sales environment.
• Strong theoretical understanding of the full B2B funnel from awareness → engagement → MQL → SQL → opport unity → customer and experience in practical application(s).

Benefits

• Home-based role*
• 25 days annual leave plus public holidays as standard*
• Additional annual leave with length of service
• Option to buy additional annual leave
• Charity days and time off to support your favourite charity
• Payroll Charity giving scheme
• Cycle to Work scheme and much more!