Responsibilities

• Near term — Reactivate and scale paid social, Google, and CRM channels on the existing platform to drive customer acquisition and conversion
• Near term — Extract maximum value from the large existing email audience through structured lifecycle programmes
• Near term — Build performance benchmarks and establish what actually drives acquisition, conversion, and repeat revenue
• Near term — Run rapid creative and messaging experiments to sharpen what works
• Into Q1 2027 and beyond — Feed growth insights and customer learnings into product and UX decisions for the relaunch
• Into Q1 2027 and beyond — Develop the go-to-market strategy and execution plan for the new product platform including bold new creative messaging
• Into Q1 2027 and beyond — Lead the migration of all existing users to the new experience, using it as a reactivation opportunity

Requirements

• 4+ years in growth and hands on performance marketing
• driven acquisition through paid social and digital channels at a meaningful scale
• hands-on experience in Meta Ads, Google Ads, and GA4
• know how to turn an underperforming funnel into one that works
• experience operating in situations where there was no clear playbook
• desire to contribute to all aspects of growth and have creative side

Preferred

• Aspirations to grow beyond performance channels; interest in brand development and product/UX collaboration

Benefits

• Bright, fun, book filled central office to work from (Bloomsbury) working alongside our other dynamic POD focused DTC book brands - wonderbly.com, historic-newspapers.com and plucky-books.com
• Private healthcare
• £500 to spend on learning — books, courses, whatever feeds your curiosity (via Learnably)
• Real mental health support with Spill
• Subsidised gym membership with Nuffield Health
• Free breakfast every day, plus a fridge so well-stocked it's basically a love language
• Monthly lunch & learns with speakers who'll actually make you think differently
• Socials that people genuinely look forward to and quarterly all-hands with great food, great drinks and a chance to zoom out together
• Five weeks of remote working a year
• Dog-friendly office