Growth Marketing Executive - B2B Media, Events & Awards

Responsibilities

• Plan and deliver campaigns across email, websites, social media and partner channels to grow subscribers, awards entries, event attendance and commercial enquiries.
• Segment and activate our existing databases, working with colleagues and external suppliers to improve data quality and relevance.
• Use our CRM to manage campaign activity, forms, landing pages, audience segments, follow-up journeys and reporting. Managing CRM workflows and back end updates.
• Develop creative campaign concepts, compelling copy and clear calls to action, working with our CMO and production team. Draft and create event content i.e EB CoNNect content/ EB Live content along with our PR agency.
• Identify and approach business networks, franchise organisations and complementary brands for joint campaigns, referrals and audience development. You’ll also be responsible for partner relationships, handling partnership deliverables
• Brief and coordinate our UK and International social media agencies, helping turn their activity into measurable audience growth and enquiries.
• Work with our Commercial Director to define qualified leads, agree follow-up and understand which campaigns create commercial opportunities.
• Improve campaign journeys, testing messages, offers and landing pages to increase conversion.
• Use Zapier and other connected tools to improve lead capture, routing and follow-up.
• Manage campaign schedules and delivery through internal project management app.

Requirements

• Experience delivering B2B marketing campaigns, with examples of results you personally helped achieve.
• Practical experience generating leads, growing subscriber audiences or activating an existing database.
• Working knowledge of HubSpot, including segmentation, campaigns and reporting.
• Strong copywriting skills and the ability to develop ideas for different audiences.
• Confidence approaching potential partners, briefing agencies and building productive relationships.
• Initiative and organisation: you can manage your workload, follow through on ideas and flag problems early.
• An analytical approach, with an interest in understanding what produces qualified enquiries and revenue.
• Confidence working independently in a remote team.
• Willingness to travel occasionally within the UK and internationally.

Preferred

• B2B publishing, events, awards or membership organisations.
• Franchising or marketing to SME owners and business leaders.
• Hubspot, Zapier, Dotdigital, WordPress or similar marketing tools.
• Working with sales teams on lead qualification and conversion.
• Franchising experience would be an advantage, however we’ll help you develop an understanding of our communities and brands domestically and internationally.