Growth Marketing Manager, Web & CRO (Contract)

Responsibilities

• Lead experimentation and conversion optimization: Develop and support A/B testing initiatives and CRO priorities, using behavioral insights, funnel analysis, and performance data to identify opportunities, establish test hypotheses and success metrics, and translate results into actionable recommendations.
• Drive organic growth initiatives and campaigns: Partner with the Director of Organic Growth and relevant teams to plan, execute, and evaluate prioritized website and organic initiatives, aligning audiences, keywords, content, timelines, and success metrics with business objectives.
• Analyze performance and identify growth opportunities: Leverage tools such as Amplitude, Google Search Console, and SEMRush to evaluate traffic, search rankings, conversion rates, attribution, and funnel performance, identifying opportunities and recommending improvements.
• Deliver growth reporting and insights: Develop full-funnel reporting from traffic through verified membership, evaluate campaign and experimentation results, and communicate insights and recommendations to relevant stakeholders.
• Support content and editorial operations: Manage assigned content initiatives, including keyword research, topic development, content briefs, editorial planning, agency coordination, clinical reviews, publishing, and performance optimization.
• Drive website optimization and execution: Translate agreed-upon growth priorities into actionable requirements for the Web Manager, including landing pages, website updates, technical SEO improvements, tracking, and experimentation. Coordinate execution and evaluate completed deliverables against project objectives.
• Support SEO operations and organic visibility: Identify and implement SEO improvements through site and content audits, on-page optimization, local search listings, Google Business Profile improvements, and relevant partnership or PR initiatives.
• Collaborate across growth channels: Partner with Paid Growth, Lifecycle, Brand, and Product Marketing stakeholders as needed to share insights, align messaging and landing page optimization, identify cross-channel opportunities, and improve acquisition efficiency and blended CAC.

Requirements

• 4+ years of experience in SEO, organic growth, CRO, or growth marketing within a consumer-facing business.
• Experience developing and executing A/B tests, analyzing results, and identifying conversion optimization opportunities.
• Proficiency with web analytics and SEO tools such as Amplitude or GA4, Google Search Console, and SEMRush or similar platforms.
• Working knowledge of SEO, including keyword research, on-page optimization, technical SEO fundamentals, and local search.
• Experience managing marketing campaigns and content workflows, including working with external agencies or content partners.
• Experience collaborating with paid marketing, web development, or cross-functional teams to execute initiatives, measure performance, and improve acquisition efficiency.

Preferred

• Experience in healthcare, women's health, or a mission-driven consumer business.
• Familiarity with CMS platforms (e.g., Sanity), GraphQL, or social analytics tools (e.g., Sprout Social).
• Experience using AI tools for reporting, analysis, or workflow efficiency.
• Experience managing content subject to clinical or regulatory review.