Responsibilities

• Performance Management
• Maximize the revenue potential of Playstation DTC (Store / Direct) and Services (Plus) business lines.
• Own bottom-of-the-funnel conversion strategies across business lines and measure performance against business targets.
• Manage a globally dispersed team of growth marketers responsible for PlayStation Store, PlayStation Plus and PlayStation Direct marketing, leading direction on strategy, processes, measurement, and performance.
• Growth Marketing
• Serve as the main lead of Marketing for the Store and Services business units, taking a key role on their leadership team by ensuring the full marketing offense – from insight to execution and evaluation – are strategically aligned and performed with excellence.
• Lead Marketing input as the voice of the consumer on cross-functional strategic projects to create the future of PlayStation's direct to consumer opportunity, inclusive of future product development roadmaps.
• Drive the development of the annual strategic plan and budget recommendations to fuel the growth and success of the D2C businesses and ensure annual revenue and business performance targets are met.
• Go-to-Market Strategy
• Lead go-to-market campaigns, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics.

Requirements

• Bachelor's degree in Business, Marketing, Advertising, or a related discipline. Master's degree, MBA, or equivalent experience preferred.
• Proven 12–15+ years of progressive marketing experience, including significant leadership experience within gaming, entertainment, technology, eCommerce, or other high-growth consumer environments.
• A strong track record of developing and leading data-driven growth marketing strategies across acquisition, lifecycle, retention, engagement, and performance marketing.
• Deep experience within eCommerce-led businesses, ideally spanning both physical and digital products, services, or content.
• Demonstrated expertise in delivering personalised, one-to-one consumer communications at scale, using customer data, segmentation, automation, and experimentation to drive measurable growth.
• Strong understanding of paid media and performance marketing, with experience partnering closely with internal media teams and external agencies to optimise investment and business outcomes.
• Experience developing or scaling subscription, membership, loyalty, and rewards programmes is highly desirable.
• Strong understanding of consumer behaviour and digital engagement, ideally gained within gaming, entertainment, technology, culture, or youth-focused brands.
• Genuine interest in gaming, entertainment, technology, and evolving digital consumer behaviours.
• Accomplished people leader with experience building, developing, and leading high-performing, multidisciplinary marketing teams.

Benefits

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers