Responsibilities

• Own the company's commercial growth engine across DTC, e-commerce, performance marketing, CRM and shopper marketing.
• Own and develop all performance marketing, DTC, e-commerce, CRM and shopper marketing activity.
• Drive the growth of digital revenue and increase the contribution of e-commerce channels to the overall business.
• Build and implement attribution models, reporting frameworks, testing programmes and CRO strategies.
• Own and optimise the marketing technology stack, ensuring data flows effectively across channels.
• This is a hands-on leadership role for someone who loves data, understands customer behaviour, and knows how to turn digital channels into measurable commercial results.
• Take ownership of performance marketing, e-commerce, CRM, conversion optimisation and shopper marketing.

Requirements

• Proven experience leading growth, performance marketing or e-commerce functions within a consumer brand
• Deep expertise in e-commerce, conversion rate optimisation and customer acquisition
• Strong understanding of CRM as a complete customer lifecycle tool, from acquisition through to retention and advocacy
• Hands-on experience managing and optimising marketing technology ecosystems
• Highly analytical with a strong focus on measurement, attribution and commercial performance
• Comfortable working at both strategic and operational levels in a fast-paced environment
• Experience building reporting dashboards, testing frameworks and performance measurement models
• High level of martech knowledge and ownership

Preferred

• Data-first and analytical in your approach
• An operator who enjoys execution as much as strategy
• Comfortable working directly within platforms and tools rather than briefing work externally
• Passionate about optimisation, testing and continuous improvement
• Someone who builds scalable systems and processes, not just campaigns