Senior Digital Marketing Manager

Responsibilities

• Strategy & Performance Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer and emerging commerce channels. Own cross-channel investment planning, forecasting and budget allocation to maximise revenue growth and marketing efficiency. Monitor performance across channels and markets, identifying risks, opportunities and clear actions to improve results. Support strategic planning, testing programmes and continuous optimisation across the digital marketing portfolio.
• Paid Search Leadership Act as the senior subject matter expert for Paid Search and Shopping across the region. Provide strategic oversight of campaign structure, bidding, budgeting, automation, Performance Max and product feed optimisation. Challenge agency recommendations using commercial outcomes, data and business context. Drive testing, optimisation and innovation within Search to improve performance and efficiency. Partner with SEO and AEO teams to maximise overall search and LLM visibility.
• Measurement & Insight Use multiple measurement approaches, including analytics, platform data and Media Mix Modelling, to improve investment decisions and drive incremental growth. Lead the interpretation and adoption of Media Mix Modelling findings, turning insights into clear budget and channel recommendations.
• Team & Partner Leadership Lead and develop a team of six channel specialists, including three direct reports, providing direction, prioritisation and support while maintaining clear accountability. Manage agency and partner relationships, ensuring high standards of execution, insight, reporting and innovation.
• Stakeholder Management Represent Digital Marketing in senior stakeholder forums, providing clear performance updates and investment recommendations. Partner closely with Ecommerce, Brand, CRM, Analytics, Finance and Global teams to align marketing activity with wider business objectives.

Requirements

• Significant experience leading multi-channel digital marketing programmes and media investment, ideally within retail, fashion, ecommerce or consumer brands.
• Proven people leadership experience, guiding specialist teams and agency partners.
• Deep hands-on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure and performance optimisation.
• Experience managing budgets, forecasts and investment reallocations across channels and markets.
• Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing and Media Mix Modelling.
• A highly commercial and analytical approach, comfortable translating data into actionable business decisions.
• Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews.
• A collaborative, team-oriented approach to problem-solving, with the resilience and adaptability to thrive in a fast-paced environment.

Benefits

• MK Perks: A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition. Career Growth Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive. Work-Life Balance & Flexibility Support for your well-being with flexible work options and generous time-off policies. Culture & Belonging Be part of an inclusive culture—recognized by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed. Exclusive Employee Perks Enjoy discounts on premium products and luxury brands. Impact & Social Responsibility Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.