Responsibilities

• Report into the Head of Digital PR, you will work to deliver coverage across a range of Digital PR accounts targeting the UK, US and Canada through a range of Digital PR activities
• Write press releases and content that will be of interest to the UK, US and Canadian media
• Support Account Managers on Digital PR strategies for your allocated accounts, from ideation through to delivery and reporting
• Pitch campaigns to relevant journalists in the space to earn media coverage
• Create well-thought and thorough media lists that land desired coverage
• Help collect and analyse data to support campaign ideas
• Create and execute Digital PR activity to gain coverage and backlinks brands
• Monitor and report on client Digital PR results
• Use latest news, tools and trends to identify opportunities quickly to create reactive Digital PR activity
• Develop a strong understanding of the brand’s audience and the industry it works in to deliver the best relevant Digital PR activity

Requirements

• One years’ experience in a Digital PR, PR or content writing role
• Works well in a dynamic, creative and hard-working team
• A positive and proactive attitude and someone who is happy getting stuck in to help bring ideas to life
• Strong experience in copywriting activities and an understanding of what gets coverage
• Brings plenty of enthusiasm and creativity to ideas sessions, and provides excellent input and suggestions for ideas
• An understanding of the UK culture and the media landscape
• An all-round personality who is curious to learn
• A flair for brainstorming creative ideas and can think conceptually
• The ability to find the ‘angle’ and create great content using research and data analysis
• Knowledge of a range of digital PR tactics such as campaigns and reactive

Preferred

• Some experience of software and tools such as Buzzstream, Ahrefs, Google Search Console, Accuranker and ChatGPT is desirable but not essential.

Benefits

• £25k-£30k starting salary (DOE)
• Earn up to 10% Bonus of base salary
• 31 days paid leave (including bank holidays)
• Employee company share options
• Fully remote working (UK-based applicants only)
• Up to 8% employer pension contribution through our Company Pension Scheme