Senior Digital Marketing Executive

Responsibilities

• Multi-Market Campaign Coordination: Turn regional campaign briefs into actionable digital marketing plans, ensuring campaign builds run smoothly across 12 international websites.
• Agency Steering & Asset Briefing: Act as the primary day-to-day contact for external agencies; brief them on campaign setups, supply necessary creative assets, and ensure platform builds match market targets.
• Localisation & Creative Workflow: Own the creative briefing process for paid channels. Coordinate translations, localised ad copy, and creative adaptations with internal teams to ensure cultural relevance.
• Performance Tracking & Reporting: Brief agencies on reporting needs and review daily/monthly platform data against target metrics (ROAS to CAC transitions) to highlight performance risks and opportunities to the Manager.
• Affiliate & Influencer Operations: Support affiliate initiatives by keeping track of agency delivery, and liaise with Regional Marketing to manage commercial influencer agreements, content approvals, and paid partner workflows.
• eCommerce Alignment: Work with internal eCommerce teams to brief and launch localised landing pages, supporting key trading moments and optimising on-site conversion for digital traffic.
• SEO & Generative Engine Optimisation (GEO) Support: Support Acquisition Manager on SEO and GEO initiatives, collaborating with internal teams and specialists to assist in optimising organic visibility across key markets.
• Broader Acquisition Activations Support: Assist Acquisition Manager on wider, non-performance acquisition campaigns (such as sampling), expanding channel scope beyond pure performance to build full-funnel marketing experience

Requirements

• Proven performance or digital marketing experience (agency or in-house) supporting paid media channels, including Paid Social, Paid Search, and Affiliates.
• Practical understanding of paid media platform capabilities, campaign structures, creative ad formats, and tracking performance metrics against targets (ROAS and CAC).
• Strong organisational and stakeholder management skills to manage marketing calendars, brief internal creative teams, and steer day-to-day agency deliverables.
• Comfortable reviewing platform data, tracking budget thresholds, and drawing actionable performance insights.
• Excellent written and verbal communication skills to bridge cross-functional teams and external partners smoothly.

Preferred

• Multi-Market & Localisation Experience: Prior exposure to managing digital campaigns across multiple international websites, including coordinating translation workflows and localised creative assets.
• Platform & Tech Familiarity: Practical experience working with Shopify (or multi-region eCommerce CMS) and affiliate management platforms like Awin.
• Influencer & Affiliate Ops: Hands-on experience coordinating commercial influencer agreements, paid partnerships, or affiliate publisher networks.

Benefits

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount, Annual Performance Bonus, Long Service Awards.
• Growth: Up-skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.