Digital Marketing Executive - Branded Outdoor Fashion

Responsibilities

• Campaigns & Socials: Create and execute email marketing campaigns and social media content (posts, stories, and reels) that appeals to our target outdoor and country sports audiences, driving consistent traffic to the website.
• Website Creative: Design artwork for the website, update the homepage in line with sales campaigns, and ensure brand imagery is refreshed regularly in line with seasonal brand launches.
• SEO Blogging: Write SEO-optimised blog posts about outdoor gear, country lifestyle trends, and fieldwear guides to draw long-tail traffic to the website.
• Research & Trends: Conduct competitor and brand research to stay up to date with the latest industry trends and activity across the outdoor clothing market.
• Campaign Design: Design all promotional sales campaigns and marketing activity from scratch.
• Influencer Outreach: Identify and build collaboration opportunities with online influencers and content creators in the outdoor and country sports spaces.

Requirements

• Digital Design: You must be proficient and confident in digital design (Photoshop / InDesign) with a sharp graphic design eye, as you will be building homepages, newsletters, and social assets from scratch.
• Email Marketing: Experience with Klaviyo (or a similar platform) is highly beneficial, though training will be given to a candidate with exceptional design skills and fresh ideas.
• Social Media Content: A strong interest and experience in creating compelling, organic content for Instagram (stories, highlights, posts, and reels).
• Industry Passion: A genuine interest and understanding of the branded outdoor clothing and country sports market is essential.
• Analytics: Experience with Google Analytics is beneficial but not essential.

Benefits

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking